Digital Marketing and Social media marketing case studies, strategies, academic projects for MBA and other students. Digital Marketing basically involves the promotion of your product or services online, and is also used for brand building. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us […]
Management Notes
Business Communication: Important to be Effective
Business communication is the exchange of messages and information between people within or outside a company. Effective business communication is important as it ensures the message is understood by the receiver. Business communication are of two types: Internal Communication and External Communication. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your […]
What is Branding? Basics & Concepts of Brand Management
In Brand management, terms like brand, brand values, brand image, brand identify, brand position, brand equity, brand performance, may seem related, they have distinct meanings in brand management although they may be interconnected. For example, a brand has an identity, which contributes to its image, position, and equity. The values of a brand guide its […]
Principles of Management
Principles of management are guidelines for managers to take thoughtful decisions at the work place under certain situations. Related: Henri Fayol’s 14 Principles of management GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a […]
Customer Acquisition & Customer Retention Strategies
Customer Acquisition and Customer Retention are two essential strategies in marketing that focus on acquiring new customers and retaining existing ones. Here’s a short note on each strategy: Customer Acquisition GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy […]
Operations Management: Concepts & best practices for maximizing efficiency
Understand the role of Operations Management in business success. Learn more about the key principles for effective Operations Management. Operations management (OM) is the process of using operations within an organization, and creating practices to achieve an optimum level of efficiency within the firm. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help […]
Sustainable Business: Concepts and benefits of sustainable practices
Sustainable business is an approach for managing the business in such a way that it generates economic benefits but its negative impacts on the environment, community, and society is reduced. Sustainable businesses have environmentally and socially conscious policies that focus on meeting triple bottom line of people, planet, and profit. Academic questions on Sustainable Business […]
Change Management: Various models explained
Change management is the systematic approach to implement and managing change in any organization. Its objective is to reduce negative impacts of the change on employees, stakeholders, and customers, while maximizing the benefits of change. There are various theories and models related to change management, developed over the years, that provide a unique perspective on […]
Market Research: Examples, Case Studies
Market research is the systematic process of collecting, analyzing, and interpreting information about a market, product, or service. It is a vital tool for businesses to gain insights into their target audience, understand consumer preferences and behavior, identify market trends, and evaluate the viability of a new product or service. GET INSTANT HELP FROM EXPERTS! […]
Indian Electrical Machinery Industry: Research, Analysis, Notes
Electrical Machinery Industry in India: Research, notes and projects. India’s electrical machinery and equipment industry is growing due to the improved electricity access in semi-urban and rural India. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your […]
Business Failures: Case Studies
International Business Failures (Case Studies). Understand what went wrong, the reasons they failed, and lessons for businesses. Blockbuster Video: One of the biggest players in the home movie and video game rental services market, Blockbuster Video failed as it was unable to move towards a digital model. GET INSTANT HELP FROM EXPERTS! Looking for any […]
Importance of qualitative research in advertising
Consumer and qualitative research can be used to better provide insights into consumption to assist advertisers so research plays an important role in creative advertising development, copy-testing, and campaign evaluation. Qualitative research findings can guide ad or media agencies’ clients’ decisions and the work of creative and planners. For example, qualitative research can help them […]
Storytelling as content strategy in advertising
Storytelling as content strategy has gained popularity in recent years. Here we take a look at how brand organisations can benefit from telling consistent stories on multiple media channels. Storytelling for content strategy requires application of concepts such as creative appeals, brand co-creation or engagement. Advertisers also need to address issues such as media convergence, […]
Controversial Advertising Campaigns (Ethics in Advertising)
Several controversial advertising campaigns have gained media coverage for the controversy they provoked. Here we try to understand if advertising should be permitted to use imagery and words that shock, offend or insult particular groups in order to get messages across; we will apply virtue ethics, deontology, consequentialism or religious ethics to support the various […]
Polysemy, Intertextuality and Symbolism: Advertising & Communication
Strategic uses of Polysemy (multiple meanings from the same message), Intertextuality (one text references another text) and Symbolism (use of images and figures) in Advertising and Marketing Communication. It is possible for different consumers to read different meanings from the same marketing communication. This might occur if the communication itself is indistinct or poorly constructed, […]
WTO (World Trade Organization): Economics
WTO (World Trade Organization) and its role in international trade. World Trade Organization (WTO) is a global institution that helps create rules for global trade, with the help of its member nations. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread […]
Role of advertising in the post-digital and COVID-19 pandemic era
The advertising environment have been facing continuing changes over the years, especially the convergence of media channels via the Internet, changes in media consumption and changes in media funding models. Some of these changes have been disrupted and aggravated in the post-digital and COVID-19 pandemic era. Advertising has an important role to play within re-structured […]
Impact of Technology on Tourism
Importance of Technology in the Tourism industry. Technological Advances in Tourism Technological advances are making significant changes to the tourism industry (Revfine, n.d.) (Hooijdonk, 2019): GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a […]
New Product Development (NPD)
It often takes very long for a new product to be developed, evaluated, tested, manufactured and marketed. New product development (NPD), therefore, is about transformation of market opportunity into a new product. It is regarded as the part of research and development where research is defined as scholarly and scientific investigation which can be either […]
Innovation in Business
In a highly competitive world, it has become important for firms to be innovative in order to differentiate itself from competition and to get a competitive edge. Innovation in business can be a product, service, strategy, business model, or way of doing things that is novel as well as useful. GET INSTANT HELP FROM EXPERTS! […]
The Business Cycle
The business cycle represents the market economy’s growth path over time. There are four phases of the business cycle in the form of: GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand […]
What is SWIFT?
SWIFT interbank payments system explained. SWIFT is the acronym for The Society for Worldwide Interbank Financial Telecommunication. Founded in 1973, Belgium-based SWIFT is the world’s international payments network. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your […]
How to Start a Business: Processes and Practices
Many people express a strong desire to set up and manage their own business, to be independent and have control over their own destiny. Equally, many people have very good business ideas, which regrettably, are never pursued because of the lack of knowledge, skills and understanding of the processes and practices involved in how to […]
Various funding sources for small businesses and startups
Various ways and sources for small businesses and startups to raise funds. Corporate Venture Capital Money that is invested in Startups is called venture capital, and the investors are called venture capitalists. In return for their capital, the venture capitalists receive an equity stake in the company, GET INSTANT HELP FROM EXPERTS! Looking for any […]
Industrial Revolution (Industry 4.0)
Industry 4.0 refers to adoption of Cyber Physical system like Internet of Things and Internet of system. Key drivers includes High Speed Mobile Internet, AI and Automation- Max impact on Human Race, Data Analytics, Cloud Technology. What is IR 4.0? Characteristics of the latest Industrial Revolution (IR): GET INSTANT HELP FROM EXPERTS! Looking for any […]
Washington Consensus – Definition and Criticism
Named by British economist John Williamson in 1989, the Washington Consensus recommended structural reforms, to help developing countries that faced economic crises, in exchange for immediate financial help. Some examples include free-floating exchange rates and free trade. These policies were supported by prominent financial institutions such as the International Monetary Fund, the World Bank, and […]
Rural Marketing
Rural marketing involves developing, planning, pricing, and distributing goods and services for the rural people wherein those living in the rural regions can access these products and services at fair prices. Questions and Answers on Rural Marketing Question: Explain – a) Hub and Spoke distribution Network . b)ITC – e choupal c) E-medicine d) Distribution […]
Horizontal Analysis vs. Vertical Analysis
Horizontal Analysis vs. Vertical Analysis Explained. Horizontal analysis is the review of a company’s financial statements (performed horizontally ) over multiple periods. Also known as static analysis, Vertical Analysis is the study of relationship between various items of Balance Sheet or statement of Profit & Loss of a single year or period. Vertical analysis is […]
Patanjali Promotion Mix
Patanjali is one of the very well recognized Fast Moving Consumer Goods Brand in India. The company is known for the Ayurveda concept. The company has various successful brand like Dant Kanti, Kesh Kanti, Divya Dant Manajan and many more. It will be easy for the organization to launch a product extension (such as ice […]
McKinsey’s Consumer Decision Journey: Marketing model
McKinsey’s Consumer Decision Journey is different to the traditional purchase funnel. It recommends a loop model instead of the usual straight-line approach from awareness, purchase, and loyalty. The Consumer Decision Journey evaluates how consumers make purchasing decisions (basically reflects the customer buying process ) and suggest ways in which marketers can influence these decisions. This […]
AIDA marketing model
AIDA is an acronym for Attention, Interest, Desire, and Action. It is an an advertising effect model that identifies the various stages in a customer’s journey. It is a popular marketing model, especially for the digital medium. Lot of companies have their entire digital marketing strategy based on the AIDA model. Academic Questions As a […]
Business Planning
Several economies now have a significant numbers of small or medium-sized enterprises (SMEs) with fewer than 250 employees (the definition of an SME may differ somewhat across countries). As well as providing a living for their owners, SMEs make a significant contribution to the economy generating significant employment and annual turnover in the private sector. […]
Consumer behaviour
Consumer behavior refers to the study of how people buy, use and dispose goods and services. It refers to study how the emotions, attitudes and preferences of consumers affect their buying behaviour. Question: GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, […]
Responsible Management
Responsible management in business today means balancing the interests of the entire world (people, business, environment) in order to benefit existing as well as future generations. Identify a company or organisation of your choice. identify ONE major responsible management challenge your case company faces. Choose ONE of the following corporate functions to address that challenge […]
Local Business and People
Working individually, write a report on the following topic: Engage with the local community and critically examine how work and employment issues discussed in the ‘The Individuals at Work’ half unit concern the local business and people. Possible directions of your investigation are listed below, and you can choose two to focus on. GET INSTANT […]
Social Enterprise and Social Entrepreneurship
Learn about Social Enterprise, Social Entrepreneurs and Sustainable Entrepreneurship. Fundamental Issues Over the decades, human activity has resulted in : GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand so that you […]
Psychological contract workshop
Activity In your breakout rooms, drawing on your personal experiences at work and/or at university, think of occasions when someone or an organization/the university has broken a promise to you in the past. Try to encourage all breakout room members to think of a broken promise they have personally experienced. GET INSTANT HELP FROM EXPERTS! […]
Family Managed Business (FY BMS)
Project: The learner is required to prepare a detail report on their Family Managed Business, covering following all aspects. The project should cover the following topics: Introduction Family Managed Business, Your Role in FMB, Business Environment & SWOT Analysis of FMB, Family Business Dynamics, POSDCORB Analysis, Human Resource Aspects. Finance Aspects, Marketing Aspects, Business Ethics […]
Entrepreneurship: Theories, Notes, Questions
An entrepreneur is someone who capitalizes on an opportunity to create a new business while talking the risks enjoying its rewards. Question and Answers Question: Oliver and Akash, are recent graduates of the University. They are planning to start their business together with some savings they have from part-time jobs. However, they are aware that […]
Corporate Governance: Notes, Assignments, Projects
Corporate governance refers to the collection of rules, practices, and processes to manage a company. What is Corporate Governance? Corporate governance is the system by which companies are directed and managed. It influences how the objectives of the company are set and achieved, how risk is monitored & assessed, & how performance is optimized. GET […]
Bachelor of Management Studies (BMS): Project Work
Bachelor of Management Studies (BMS): Project Work Inclusion of project work in the course curriculum of the Bachelor of Management Studies programme is one of the ambitious aspects in the programme structure. The main objective of inclusion of project work is to inculcate the element of research analyse and scientific temperament challenging the potential of […]
Role of budgeting in organizations
Budgeting is an important tool for planning and controlling expenses, and is a key activity performed by firms, and its departments. Here’s more on the role of budgeting in organizations and how budgeting can improve the financial performance of the company. Related: Corporate Finance: Capital Structure and Capital Investment Analysis GET INSTANT HELP FROM EXPERTS! […]
Mintzberg’s 5 Ps of Strategy
Mintzberg Five Ps For Strategy (1987) Strategy as a Plan – consciously intended course of action, a guideline (or set of guidelines) to deal with a situation. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? […]
LearnInMotion: HRM Case Study
Based on the information given on the company LearnInMotion, develop an HR Plan that you believe the company should implement for the next 2 years. Imagine yourself as the HR Manager the company recently hired. 1. Conduct a SWOT/TOWS Analysis to serve as the basis of your planning and key recommendations for the company. 2. […]
Landslides in India
Landslides, when catastrophic, can cause a lot of devastation. Landslides today are caused not just naturally but also because of unplanned human activity on the hills. In many places in India, people continue to carry out modifications on the hill slopes, without carrying our proper slope stability analysis, despite being aware of the consequences. What […]
How to draft memorial and presentation of moot court problem
Law students have to draft memorials for various moot court cases. Here are useful tips and strategies on preparation required for drafting memorial and presentation of moot court problem. What is a Moot Court? Artificial courts for the students of law are called ‘Moot Court’. Its is a great Method of learning law and legal […]
Social media metrics to assess social media marketing performance
Various types of social media metrics that can be used to assess brands’ social media marketing performance. Social reach Most companies track the social reach of their social marketing activities in order to understand how their social posts are faring. This metric reveals the number of users to whom the company’s social posts are reaching; […]
Corporate Strategy
Assignment questions on Corporate Strategy 1.1 Critically analyse strategic theories and models. 1.2 Assess and determine how successful different strategies are when applied in the global marketplace. 1.3 Evaluate how individual and organisational ethics, also global ethical issues can impact corporate strategy. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your […]
Opportunity Cost (Managerial Economics)
Opportunity cost is the value of the most valuable of all the options that one has to forego while choosing from a set of options. In Managerial Economics, the opportunity cost is a useful concept as it helps in making decisions, especially when the manager has to make choice between different alternatives. Most business activities […]
Successful Networking: Process and Strategy
Networking is probably the most effective and least expensive marketing method one can use to build a professional network, and to promote oneself, or one’s business or practice. However, what I have seen is that this method works best if one does business in their local area. Networking is relatively easy for someone who naturally […]