In Brand management, terms like brand, brand values, brand image, brand identify, brand position, brand equity, brand performance, may seem related, they have distinct meanings in brand management although they may be interconnected. For example, a brand has an identity, which contributes to its image, position, and equity. The values of a brand guide its […]
Management Notes
Operations Management: Concepts & best practices for maximizing efficiency
Understand the role of Operations Management in business success. Learn more about the key principles for effective Operations Management. Operations management (OM) is the process of using operations within an organization, and creating practices to achieve an optimum level of efficiency within the firm. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help […]
Sustainable Business: Concepts and benefits of sustainable practices
Sustainable business is an approach for managing the business in such a way that it generates economic benefits but its negative impacts on the environment, community, and society is reduced. Sustainable businesses have environmentally and socially conscious policies that focus on meeting triple bottom line of people, planet, and profit. Academic questions on Sustainable Business […]
Change Management: Various models explained
Change management is the systematic approach to implement and managing change in any organization. Its objective is to reduce negative impacts of the change on employees, stakeholders, and customers, while maximizing the benefits of change. There are various theories and models related to change management, developed over the years, that provide a unique perspective on […]
Market Research: Examples, Case Studies
Market research is the systematic process of collecting, analyzing, and interpreting information about a market, product, or service. It is a vital tool for businesses to gain insights into their target audience, understand consumer preferences and behavior, identify market trends, and evaluate the viability of a new product or service. GET INSTANT HELP FROM EXPERTS! […]
Indian Electrical Machinery Industry: Research, Analysis, Notes
Electrical Machinery Industry in India: Research, notes and projects. India’s electrical machinery and equipment industry is growing due to the improved electricity access in semi-urban and rural India. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your […]
Business Failures: Case Studies
International Business Failures (Case Studies). Understand what went wrong, the reasons they failed, and lessons for businesses. Blockbuster Video: One of the biggest players in the home movie and video game rental services market, Blockbuster Video failed as it was unable to move towards a digital model. GET INSTANT HELP FROM EXPERTS! Looking for any […]
WTO (World Trade Organization): Economics
WTO (World Trade Organization) and its role in international trade. World Trade Organization (WTO) is a global institution that helps create rules for global trade, with the help of its member nations. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread […]
Innovation in Business
In a highly competitive world, it has become important for firms to be innovative in order to differentiate itself from competition and to get a competitive edge. Innovation in business can be a product, service, strategy, business model, or way of doing things that is novel as well as useful. GET INSTANT HELP FROM EXPERTS! […]
The Business Cycle
The business cycle represents the market economy’s growth path over time. There are four phases of the business cycle in the form of: GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand […]
What is SWIFT?
SWIFT interbank payments system explained. SWIFT is the acronym for The Society for Worldwide Interbank Financial Telecommunication. Founded in 1973, Belgium-based SWIFT is the world’s international payments network. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your […]
How to Start a Business: Processes and Practices
Many people express a strong desire to set up and manage their own business, to be independent and have control over their own destiny. Equally, many people have very good business ideas, which regrettably, are never pursued because of the lack of knowledge, skills and understanding of the processes and practices involved in how to […]
Various funding sources for small businesses and startups
Various ways and sources for small businesses and startups to raise funds. Corporate Venture Capital Money that is invested in Startups is called venture capital, and the investors are called venture capitalists. In return for their capital, the venture capitalists receive an equity stake in the company, GET INSTANT HELP FROM EXPERTS! Looking for any […]
Horizontal Analysis vs. Vertical Analysis
Horizontal Analysis vs. Vertical Analysis Explained. Horizontal analysis is the review of a company’s financial statements (performed horizontally ) over multiple periods. Also known as static analysis, Vertical Analysis is the study of relationship between various items of Balance Sheet or statement of Profit & Loss of a single year or period. Vertical analysis is […]
Patanjali Promotion Mix
Patanjali is one of the very well recognized Fast Moving Consumer Goods Brand in India. The company is known for the Ayurveda concept. The company has various successful brand like Dant Kanti, Kesh Kanti, Divya Dant Manajan and many more. It will be easy for the organization to launch a product extension (such as ice […]
Business Planning
Several economies now have a significant numbers of small or medium-sized enterprises (SMEs) with fewer than 250 employees (the definition of an SME may differ somewhat across countries). As well as providing a living for their owners, SMEs make a significant contribution to the economy generating significant employment and annual turnover in the private sector. […]
Local Business and People
Working individually, write a report on the following topic: Engage with the local community and critically examine how work and employment issues discussed in the ‘The Individuals at Work’ half unit concern the local business and people. Possible directions of your investigation are listed below, and you can choose two to focus on. GET INSTANT […]
Social Enterprise and Social Entrepreneurship
Learn about Social Enterprise, Social Entrepreneurs and Sustainable Entrepreneurship. Fundamental Issues Over the decades, human activity has resulted in : GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand so that you […]
Entrepreneurship: Theories, Notes, Questions
An entrepreneur is someone who capitalizes on an opportunity to create a new business while talking the risks enjoying its rewards. Question and Answers Question: Oliver and Akash, are recent graduates of the University. They are planning to start their business together with some savings they have from part-time jobs. However, they are aware that […]
Corporate Governance: Notes, Assignments, Projects
Corporate governance refers to the collection of rules, practices, and processes to manage a company. What is Corporate Governance? Corporate governance is the system by which companies are directed and managed. It influences how the objectives of the company are set and achieved, how risk is monitored & assessed, & how performance is optimized. GET […]
Economics: Concepts
Revenue Types Revenue refers to the income earned by a firm through the sale of goods at different prices. In the words of Dooley, ‘the revenue of a firm is its sales, receipts or income’. The revenue concepts are concerned with Total Revenue, Average Revenue and Marginal Revenue. GET INSTANT HELP FROM EXPERTS! Looking for […]
Problem Solving Cycle
A small garment business has been successful for several years. However, with a dip in sales for six consecutive months, you have been hired by the management to figure out strategies to save the business from going under. After the first meeting with the management and the design team, you get a sense of business […]
Marketing Planning
Marketing Planning assignments, academic questions. Marketing planning is about defining activities, based on a detailed analysis of the company and its environment, which will support the various business goals. It also involves setting up a timeline for the work. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, […]
Management Principles, Theories, Concepts
Management theories are concepts related to sound management strategies, including any tools and frameworks that can be implemented in modern organizations. Contribution of F.W. Taylor towards management. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? […]
Aravind Eye Care Hospital: Case Study
Aravind Eye Clinics – Managing innovation (Case Study) The Aravind Hospital Case Study The Aravind Eye Care System has become the largest eye care facility in the world with its headquarters in Madurai, India. Its doctors perform over 200,000 cataract operations every year –and with such experience they have developed state-of-theart techniques to match their […]
Business in the European Union (EU)
Q. Evaluate the principle of free movement of goods and services within the European Union in relation to the distinction between harmonised and non-harmonised sectors. When it comes to International trade, the aim of most economies is to have free movement of goods and services, at least with trading partners. One of the important features […]
Kathmandu Holdings: Marketing strategy (Case Study)
Key strategic goals of Kathmandu as per their annual report. In nutshell, Kathmandu wants to target their loyalty club members, focus on the growth in key woman’s categories, focus on mobile e-commerce and expand in North America – B2C Firstly, we will focus on growing the core markets of Australia and New Zealand. We see […]
Operations Management: UberEats v Deliveroo (Case Study)
Task Assesses the operations and potential of two food delivery companies (UberEats v Deliveroo, or you may choose any two local examples in the same field to discuss) based around complex tech-based supply chain and logistics operations. Deliverable Assume that you are representing Deliveroo (or the established food delivery app in your country) and advise […]
Directional Policy Matrix (DPM) for Strategic Planning
The Directional Policy Matrix (DPM), at times known as the “GE/McKinsey matrix”, is a tool for portfolio analysis that helps determine what are the preferred segments for an organization. It is a framework for classifying an organisation’s business activities in terms of its strengths, capabilities or market position, and the way it perceives markets to […]
Competitor Analysis of Mobile Phone Industry for the Regions of India and UK
Introduction: Explain global smartphone industry Current Trends linked to technology,global sales,global growth rate of smartphones,customer preferences.(get data ) Global total shipments of smartphones (get data) Global market share of smartphones(get data) Total number of Smartphone users worldwide (get data) Competitor Analysis India Region Take the top 3 companies and compare the following data GET INSTANT […]
Gig economy: Is the world heading towards it?
Gig economy (Concepts and Trends): With uncertainties rising in the job market, access to technology that lets people work remotely, and opportunities to earn money online, more people are choosing to be part of the Gig economy (and work from home) Technology today plays an important role in the economic activities across the globe, and […]
Sports Management: Case Studies, Assignments, Projects
Case studies, assignments, projects related to sport management education that helps provide a deep understanding of the business of sports. Planning, Writing Reports & Complex Documents Assignment: Restructuring a Recreation Center (Facilities Management) GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, […]
Event Management: Notes and Case Studies
Event Management: Notes and Case Studies Event concept While doing the preparation work for any event, it’s important to plan how the visitors will experience it. When it comes to planning events of this scale, key elements have to be considered and a clear event concept has to be formulated. Allen et al. (2008) GET […]
How Event Management Companies Use Digital Marketing
Event Planning and management companies are involved in managing events where they are involved in all aspects of the event, from its initial conception and idea generation stage through to the actual execution of the event. Organizers want their events to run smoothly and using an events management company help them reduce stress and enable […]
Swiss Banks: Case studies
Switzerland is the preferred banking destination for the rich and the famous. Here are some case studies related to Swiss Banks. Swiss Bank Crisis Because Switzerland stayed neutral during World War II, it did not suffer much devastation as some of its neighbors. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on […]
Impact of Brexit: UK leaving the European Union
The possibility of UK leaving the European Union without a deal at the end of October seems high as one gets to read reports describing the possible impact of the event; some of these have been published by the UK government itself. A report published by the Office for Budget Responsibility (OBR), a public body […]
Telecom Case Studies | Industry Case Study
Find a list of Telecom Case Studies (Industry Case Study) that you can use for your college (academic) project. If you feel we have missed any topic, please let us know (contact form) so that we can include it here. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work […]
Regional Trade Associations (RTAs)
A regional trade agreement (RTA) is a treaty between the governments two or more countries; it lays down the rules of trade for all signatories. Few Examples of regional trade agreements include the North American Free Trade Agreement (NAFTA), Central American-Dominican Republic Free Trade Agreement (CAFTA-DR), the European Union (EU) and Asia-Pacific Economic Cooperation (APEC). […]
Hush Puppies: Marketing Planning
BRAND STATEMENT The Hush Puppies is a lifestyle brand that provides shoes, eyewear, watches, and clothing for both men and women PROJECT BACKGROUND (Campaign Context) Hush Puppies history is rooted in innovation from inventing the first truly casual shoes to developing technologies that make the shoes more comfortable, lightweight and worry-free. The brand strives to […]
Coronavirus Impact On Global Business / Economics
Is global recession coming in 2020 due to the impact of Coronavirus on Global Business / Economics? Coronavirus is now global The world is almost certainly going into recession. The EU was on the verge of recession prior to the pandemic and US economic growth was slowing. The pandemic has accelerated a global economic slowdown. […]
Welingkar PGDM (DLP) (Distance Learning MBA) Project Guidelines for Students
As part of the curriculum of the last Semester, students are required to take up project work for the successful completion of the PGDM (DLP – Distance learning MBA) Course. The project is assessed on the submission of the soft copy of project report, as well as presentation and the Viva. The project report has […]
Finance Management Project Topics & Ideas: Report, Sample Dissertations, and Case Studies
Finance Management Project topic ideas for management (MBA) and BBA students. Find topics related to Banking and Finance. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand so that you can focus […]
Understanding Questionnaire (Market research)
In marketing research, it is the questionnaire that ensures that the research objectives are met. That is why the questionnaire must be such that it meets the intended purpose. What is a Questionnaire? All techniques of data collection in which each person is asked to respond to the same set of questions in a predetermined […]
What is International Trade
International Trade definitions, concepts, notes, questions and answers. International trade is the buying and selling of goods and services between countries. Global trade provides consumers with access to goods and services not easily available in their own countries (or more expensive locally). GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your […]
Project Management: Notes, Case Studies, Questions and Answers
Project Management guide for beginners. Learn about important concepts, and Project Management software and tools. Project stage Key activities GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand so that you can […]
What is Market Analysis, how to conduct, and examples
Market analysis involves conducting a quantitative as well as qualitative assessment of a market in order to understand the tangible and intangible factors at play in an industry. It looks at the size of the market, various customer segments, competition, and the economic environment. Companies often turn to third-party market research providers to perform market […]
Direct Marketing: Dove brand
Direct Marketing project (product – Dove). Dove is a beauty and personal care brand, owned by Unilever. It operates in the FMCG sector. DOVE AS A BRAND Dove’s product line includes deodorants, body washes, beauty bars, lotions, moisturizers, hair care and other facial care products. They sell all their products by saying that deep moisturizing […]
Organizational Behaviour
Organizational behavior involves studying individual as well as group performance within an organization. In this area of study, human behavior at the work place is closely studied to see its impact on job structure, performance, communication, motivation, leadership, etc. Historical Evolution of Organisational Behaviour Historical Development of Organisational Behaviour, Events Instrumental in the Development of […]
Integrated Marketing Communication – IMC (MBA notes, case studies)
What is integrated marketing communication (IMC)? Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your […]
Organizational conflict
Organizational conflict is the discord that arises when the goals, interests or values of different individuals or groups are incompatible and those individuals or groups block or thwart one another’s attempts to achieve their objective. Functional Conflict GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? […]