Management (MBA) questions / case studies on Goal-setting.
Q) Correct the following goals by converting them to SMART goals:
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To be a high profit company
High Sales in northern and southern region
Take care of employee attrition
Make customers happy
Take care of sales inventory in the plastic bottles section
Q) Disha enterprises is a 5-year-old company that sells toys and stationary products. The company has a turnover of Rs 200 crores and profitability of Rs 25 crores. The company is ranked 5th in India as per the All India Retail Magazine. There are 500 employees located across 4 regions in India (Delhi, Mumbai, Chennai, Kolkata). The company has a vision to be a leader in toys and stationery and also has aspirations to expand outside India, primarily in South East Asia. The customer satisfaction index of the company is 63%. The company has just introduced the Balanced Scorecard.
As per the Balanced Score Card prepare one goal each on:
a. Financials and Customer perspective
b. Business Process and Learning & Growth Perspective
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