Various Types of Communication Model

Business communication. Learn how to effectively communicate and build professional relationships through various types of communication.

Several different models of communication have been developed by various theorists — Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry.

Management (MBA) notes and case studies on Business Communication:

Q) Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The
billboards advertise the Mega Independence Day Sale coming up. They hope their
billboards can grab the attention of drivers and pedestrians on these busy roads. List
the 8-steps in the Basic Communication Model and apply the model to Slipkart.com’s
billboard ad.

Q) Digital communication technologies are changing the face of business communication.
Explain:
a. Engaging content for Social Media
b. Pros and cons of Instant Messaging

Q) A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose.

Q) You have been invited as the Joint Secretary of the Parents Teachers Association to celebrate Teachers Day at your child’s school. Since you are a counsellor, you also have to give the key note address for the event. Your child studies at a reputed school which has a legacy of 25 years. Most of the teachers are very senior with vast experience. The school is modern in its outlook towards extra-curricular activities but conventional as well when it concerns academics At the lunch, you would have the chance to interact with the management, trustees and teachers. You wish to make a great first impression that lasts and also seem confident while addressing such an elite audience.

a. Apart from preparing the speech, you believe your appearance will make or break the deal. What will you keep in mind while choosing your dress, accessories and make up for the event?

b. While meeting and greeting all the dignitaries, how will you conduct yourself when you are introducing yourself with an objective to build rapport with them?</p>

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