VRIO is am Internal analysis technique for foing Organizational Analysis. VRIO stands for “Value, Rareness, Imitability, Organization”. VRIO framework analyses an organisations internal resources, processes, and capabilities to see how it could be improved.
Here is how VRIO is applied. Every capability is checked for the following:
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- Is it Valuable?
- Is it Rare?
- Is it costly to imitate?
- Is the firm organized to capture value?
If yes to all, then the company gets Sustained / Long Term Competitive Advantage.
Management (MBA) question on VRIO Analysis:
Q. Hitech Solutions Ltd. is an upcoming IT solutions company. Their performance for past 3 years has been good, however performance has dipped this year. The CEO wants the strategy team to carry out a VRIO analysis. Which type of technique is VRIO? Conduct a VRIO for Hitech. Make assumptions where ever necessary.
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