Stimulus generalization occurs when a previously unassociated or new stimulus that has similar characteristics to the previously associated stimulus elicits a response that is the same or similar to the previously associated response. In short, similar stimuli trigger similar responses when stimulus generalization is at work.
Management (MBA) questions, assignments on Stimulus Generalization.
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Q. Parachute is known for its range of coconut-based hair products, manufactured by Marico. While their flagship product is their Parachute coconut hair oil, over the years they have extended the brand to make Parachute Advansed Oil for specialized hair care needs and Parachute Advansed Body Lotion for skin care needs. What is Stimulus Generalization? How has Parachute generalized the stimulus of “goodness of
coconut” into its brand extensions?
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