Q. Explain the concept of information analysis and consolidation. With the help of a diagram describe the information consolidation process.
Consolidation of information refers to providing the right information for the right person in the right form and at the right time.
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The basic objectives of Information Consolidation can be enumerated as follows:
- To increase the effectiveness of information transfer to the target audience;
- To make the required information reach larger audience in accessible and usable form; and
- To encourage more intensive use of information in wide range of developmental activities.
The basic processes involved in information analysis and consolidations activities are:
- Study of potential users to find their information needs and decide on the information product(s) suitable to fulfil those needs.
- Selection of relevant information sources, both primary as well secondary information sources, containing the most useful information for the given user’s problems and information needs.
- Evaluation of information contained in these sources for its merit, validity and reliability.
- Analysis of information to identify and extract most salient features conveyed by the given source.
- Restructuring (if necessary) the analysed and extracted information as a new whole, which differ from original presentation and can be used most effectively and efficiently by the user.
- Packaging and/or repackaging of restructured information in a form that will increase its use. (Restructuring deals with contents or substance of information while packaging deals with the form of its presentation.)
- Diffusion or Dissemination of information in ways that will encourage and promote its use. This may also involve educating the users in the use of information and marketing of information.
- Feedback from the users and improve the product based on the feedback.
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