Various stages in the Consumer buying process
Problem Recognition: Consumer realizes that they are facing some issue. For example, computer slows down drastically.
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Information Search: Once a consumer realizes that they have a problem, they start researching to find a solution to the issue. So, one who is experiencing a slow computer might start looking for software improvements to speed the slow computer.
Evaluation of Alternatives: For example, someone who’s experiencing a slow computer might decide to consult an IT expert, or buy a new computer altogether.
Purchase Decision: This is the stage where the customer is ready to buy a product (ready to pay).
However, a company can still lose the customer if they do not provide a smooth checkout experience.
Post-Purchase Evaluation: Once the purchase is done, it’s time to gather feedback from the customer. You also want to ensure shoppers remain customers for ever.
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