Business Studies Projects: Class 12 CBSE

CBSE Class 12 students have to make a Business Project as part of their Class 12 Business Studies (BST) wherein they have to do literature review, gather data, make inferences and give conclusions.

Here’s how to create a Business Studies class 12 project (BST project) on various topics such as principles of management, elements of business environment, marketing management, principels of management, stock exchange, consumer protection, and more.

Marketing Management

Students can make projects Marketing Management, wherein they can choose any product on which they have to to conduct research about the various marketing aspects of the product.

You may choose products such as : Adhesives, Bathing Soap, Bread, Butter, Chocolate, Cheese, Coffee, Cosmetics, Cutlery, Eraser, Hair Oil, Handbags, Hair Dye, Inverters, Jeans, Jewellery, Lipstick, Microwave, Mobile Phones, Moisturizer, Music System, Newspaper, Noodles, Pencil, Sauces, Toys, Wallet, Washing Machine.

When writing the project, do inlcude information such as Type/category of product, Identify the USP, Promotion or marketing of the product, Tagline, Selling price to the consumer, Profit margin, Labelling, Grading and standardization, Packaging of the product, Channels of distribution

Elements of Business Environment

In case you intend to make a project on Elements of the business environment, here’s what you should inlcude:

• Changes in packaging for products like fruits and vegetables, plastic/wooden furniture, milk, reuse of packages, packages as a means of advertisement, etc.
• Changes in the patterns of export and import of different products.
• Effect of changes in the technological environment on employee behaviour.
• Impact due to anti-plastic campaigns.
• Social factors affecting acceptance and rejection of certain products (atta maker, dishwasher)

Principles of Management Project in Business Studies

For this Business Studies class 12 project, students should visit a departmental store, industrial unit, fast food outlet and see how Fayol’s General Principles of Management or F.W. Taylor’s Scientific Management Techniques applies to that busines sunit.

Stock Exchange

For this topic, students must inlcude various aspects of the stock market such as stock market trends, profit or loss calculation, talk about capital market, sources of business finance, along with other concepts used in stock market. Business Studies class 12 project should inlcude the following:

• Provide brief history of stock exchanges in India.
• Prepare a hypothetical portfolio with a sum of INR 100,000 in any 5 top companies over a period of 20 working days.
• Provide reasons for price fluctuations. For example, wars, strikes and accidents, political environment, spread of an epidemic, change of seasons, international events, etc.
• Find the value of the investments and update the portfolio (shown through various graphical representations).

Consumer Protection

Include the following:

• Define consumer protection
• Caveat Emptor to Consumer Protection
• Various ways for conumers to seek redressal
• Mention about Consumer protection act in India, Rights of consumers

Guidelines for Class 12 Business Studies project:

Here are the official CBSE guidelines for the Class 12 Business Studies project:

The Project must 25 to 30 pages long (handwritten).

Follow this specified format:

• Cover Page: Student information, School name and year
• Index (List of Contents)
• Acknowledgement and Preface
• Introduction
• Topic with a Unique Title/Heading
• List of activities and planning done to gather information about the project (If any)
• Observations from the places of visit
• Conclusions
• Photographs (if any)
• Appendix
• Teacher’s remarks
• Signature of the teachers