Business communication is the exchange of messages and information between people within or outside a company. Effective business communication is important as it ensures the message is understood by the receiver.
Business communication are of two types: Internal Communication and External Communication.
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- Internal communication is communication among employees.
- External communication involves communication with the external world.
Effective communication follows the 7 Cs of communications:
- Clear: The message must be clear.
- Concise: The message must be concise and presents your points directly.
- Concrete: Provide facts, figures, evidence.
- Correct: Ensure there are no mistakes.
- Coherent: Maintain a logical flow.
- Considerate: Keep the audience’s perspective while writing.
- Complete: Provide all important information; leave no room for ambiguity.
Assignment questions on Business Communication
Q. While Bill Gates mentioned ‘Content is king’ in 1996 in one of his essays, the new age presenters believe and have realized that while content is the king audience is the kingdom and hence the content king would need to behave as per the need of the kingdom. Any business communication course will include an important section covering Audience analysis topics. Considering this thought, please share some actions that would lead to analyzing the audience for business presentations.
Q. Shubha is a manager in a large retail super store chain. She is heading the administration department and is responsible for a large cluster of geography which covers 6 stores of the organization. Writing and analyzing reports is a big chunk of her work, she is also involved in writing and analyzing proposals as a part of her job. In light of this case, please compare the elements of Body and Close for a proposal and report clearly.
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