AIDA is an acronym for Attention, Interest, Desire, and Action. It is an an advertising effect model that identifies the various stages in a customer’s journey. It is a popular marketing model, especially for the digital medium. Lot of companies have their entire digital marketing strategy based on the AIDA model.
Academic Questions
As a Marketing consultant, help Pilot pens to use AIDA concept for the launch of their new Sanitized pens in India?
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