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Leadership theories, notes, assignments, and projects. leadership Here’s what to cover in academic work related to Leadership. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread or tidy up your work? Want a helping hand so that you can focus on […]

Pricing is an important element of the marketing mix, as it determines the value of the product. Businesses adopt various pricing strategies depending on its goals / objectives. Product Pricing How to become a “Market Leader” in a particular industry is always a challenge for the companies who are “Market Challengers” or “Market Followers” or […]

A retail store layout (be it physical or digital) is the strategic use of space so as to influence customer experience. The manner in which customers interact with your merchandise has an impact on their their purchase behavior. Besides store design and customer flow, store layout also includes factors such as location of the retail […]

Brands pitch experiences, hope for millennial buy – in. From furniture and mobile phones to fashion and lifestyle, experience stores are opening up new paths to customer engagement and retention. What does it take to sell clothes, mobile phones, furniture, bikes, cars and all else to millennial customers? Engaging them with the right experience say […]

Visual merchandising is about presenting a product to grab the customer’s attention. It encompasses: Specific promotional displays that introduce a new product or talks about a specific brand Way in which a product is placed on the shelves Visual Merchandising Strategies involve creating effective visual marketing displays to maximize the impact of retail floor space. […]

Communication barriers in the workplace prevents the proper exchange of ideas or thoughts. Communication barriers can exist in several forms such as: physical, language, status, and even gender barriers. These barriers may cause tension, poor performance among employees and may also result in overall unmotivated workforce. Barriers in the Communication Environment Within any communication environment, […]

Amway is an American (Michigan based) company and has the world’s largest direct selling business. The company uses multi-level marketing to sell a range of products, including health, beauty, and home care products. It also provides excellent business opportunity for Independent Business Owners as well. Amway India is a wholly-owned subsidiary of Amway and has […]

Introduction The event chosen is Comic-Con International: San Diego. This case study is going to study about a brief history of Comic-Con International, which is held every year in San Diego. Further Research will be done, analyzing Comic-Con, using the event concept framework as well as a critical analysis of whether, Comic-Con is embedded into […]

While doing the preparation work for any event, it’s important to plan how the visitors will experience it. When it comes to planning events of this scale, key elements have to be considered and a clear event concept has to be formulated. Allen et al. (2008). Event concept The core task while planning an event […]

A stakeholder is a person (or an organization) who can affect or will be affected by the event. Stakeholders in this case are people, agencies, bodies, communities, who are directly involved or interested in the Olympics and related projects. Direct stakeholders are important to ensure the smooth execution of the event, and are directly involved […]

Post-Industrial Society: Definition and Characteristics. Introduction Since the 1960 and 70 the US economy was threatened by the economic recovery of Europe and Japan. It was facing the challenge of third world nationalism and an unprecedented rise of oil prices. The war in Vietnam had further weakened the US and its economy was losing its […]

In the past I have never paid lot of attention to the design, logos of certain brands (though I appreciated things that were smartly packaged), but after learning more about this topic, I now try to think what could have been the reasoning behind certain shapes, colours, typeface, etc. that the top companies use. Apple […]

Business plan content, samples, and examples for students What is a Business Plan & Why do You Need to Create One? Without a plan in mind, it is very difficult for anyone to reach their destination. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want […]

Almost all the top companies in the world outsource their work. So what does outsourcing mean and how does it benefit a company? Here’s more on outsourcing. Introduction Outsourcing is when a company hires another company to perform certain functions so that it is able to focus on its core activities. Wikipedia defines it as […]

Motivation is the driving force that drive individuals to pursue certain goals. It is the intention or reason for an individual’s activities and desires. It involves pursuing a direction, putting in effort and persistence. It stimulates a person to do things or behave in a definite way. All employees work towards achieving organisational effectiveness but […]

Business Ethics / Professional Ethics and CSR (MBA notes, assignments, case studies) Ethics are moral principles that govern a person’s behavior or the conducting of an activity. An ethical issue is a problem or a situation that requires a person or an organization to choose between two alternatives that must be evaluated as ethical) or […]

Is Whistle-blowing Compatible with Employee Loyalty? Whistle-blowing would appear to involve a conflict between employee loyalty and protection of public interest. Several business ethicists have, however, argued that this conflict is indeed merely apparent. According to the central argument to that effect, when the nature of employee loyalty is understood correctly, it becomes clear that […]

Learn about the importance of culture in International Business. In the book Management Across Cultures: Challenges and Strategies, the author uses a grasshopper to explain how it is seen in different cultures. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic work (essay, assignment, project)? Want us to review, proofread […]

Decision Making process involves various steps such as: Identify your goal Consider the consequences, why you need to take the decision Gather information about the various factors impacted by the decision, talk to the various stakeholders Do a comparison (pros and cons) of all the options Make the decision. Evaluate the decision, incorporate learning in […]

Financial accounting involves producing financial statements (Income Statement, Balance Sheet, Statement of Cash Flows) for external stakeholders such as investors, regulators, and creditors. Accounting can be categorized as financial accounting and management accounting. These are two more common types of accounting. Other types of accounting may include tax accounting, cost accounting, and project accounting, among […]

SMART is the acronym for specific, measurable, achievable, relevant, and time-bound and applies to goals. These criteria when applied to goals, make the goals SMART. Success of any business depends on its ability to set thoughtful goals and measures to achieve those goals. SMART goals are examples of good goals as it increases your chances […]

New businesses need to make people aware of their business, products and services. Established businesses need to make people aware of their new products and also ensure they do not switch loyalties. And that is where advertising is so important for any business. While advertising is important for businesses, it is also important for consumers […]

Budweiser is an American beer brand and one of the best-selling beers in U.S. Budweiser’s “Whassup” is another successful and hugely popular marketing campaign. The campaign quickly became popular among the younger lot after it was launched, and won several awards. Beer brands have always used humour in their advertising campaigns, so this campaign was […]

American company Nike produces footwear, apparel, equipment, and accessories. Not only are its products popular, its advertising slogan “Just Do It” is also extremely popular; almost everyone is aware of this iconic advertising slogan. However, not many are aware that the iconic message was conceptualised decades back. Since then, Nike’s core message has helped the […]

Capital markets are financial markets where instruments such as stocks, bonds, currencies, and other financial assets are traded. Corporate Ownership At the outset, a company can be financed by DEBT or EQUITY (common stock (shares). Once a company is established, it may need further financing for additional projects. This too can come from issuing more […]

Human Resource Management (HRM): Useful definitions and concepts, role of HR in the firm. Human Resources Management (HRM) refers to the practices related to recruiting and managing employees for a firm. it is also commonly referred to as Human Resources (HR). GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on your academic […]

Business communication. Learn how to effectively communicate and build professional relationships through various types of communication. Several different models of communication have been developed by various theorists — Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry. GET INSTANT HELP FROM EXPERTS! Looking for any kind of help on […]