Black Book Project Topics (Ideas)

It is important to choose an appropriate topic for your final year black book project. It should be relevant and related to your electives, and should be of interest to you. Here are various Black Book Project topic ideas for your final year work.

Black Book Project Topic Ideas For Marketing

Here are Black Book Project Topic Ideas For Marketing:

• Study of test marketing and customer interaction
• A study of the MAREKETING STRATEGIES of MCDONALDS
• Market analysis and sales development of Amul milk
• Role of integrated marketing communication in Life Insurance
• Marketing survey and channel development
• Marketing Strategy of Cadbury Company
• Lux marketing
• Bisleri marketing project
• Customer relationship management and services marketing
• Impact of marketing activities on the sales of pharmaceutical companies
• Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
• Attitude of people in different roles towards direct marketing
• Relationship between marketing research, customer knowledge and company sales
• Comparative study of sellers and buyers in market acceptability of licensed software
• Effects of product, market and organizational characteristics on market research practices
• Effects of search engine optimization on marketing performance of the companies
• Brand awareness and brand attitude as the predictors of market share
• Effect of mobile marketing on youngsters
• Study on strategies for promoting retailer’s brands
• Marketing strategy adopted for selling different mobiles
• Marketing strategy for multi-head computer embroidery machines
• Effective Brand Management

Black Book Project Topic Ideas For Advertising

Here are Black Book Project Topic Ideas For Advertising:

• Radio advertising
• Advertising in schools
• How Commercial Advertisements are made
• Portrayal of women in advertisements
• Role of children in advertising
• Alcohol and drugs in advertisements
• Smoking in advertisements
• History of advertising
• Innovative advertising campaigns
• Role of celebrities in advertisements
• Political advertising
• Advertising in the 21st century
• Internet advertising
• Popular Designer Ads
• Effect of advertisements on children
• Effect of recession advertising
• Application of advertising through cell phone framework among different types of goods and services
• Relationship between consumers internal usage practices and awareness to internal advertising
• Effect of deceptive advertising on consumer loyalty in any sector
• Effect of advertising research practices on organizational performance
• Relationship between corporate image and mobile phone advertising
• Revival of radio advertising in India
• Role of outdoor advertising in bringing awareness and developing perception for social causes
• Relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
• Impact of advertising and price sensitivity and consumer buying behavior
• Influence of humour advertising on consumer brand perception
• Association between advertising messages’ content and response of the children

Black Book Project Topic Ideas For Consumer Behaviors

Here are Black Book Project Topic Ideas For Consumer Behaviors:

• Study on Consumer Behaviour in Automobile Industry
• Study on Consumer Behaviour related to different soap brands in Mumbai
• Consumer Behaviour towards public sector and private sector banks
• Study of Consumer Behaviour towards Life Insurance products in Mumbai
• Analysis of Consumer Behaviour in upgrading to conspicuous goods in branded apparels
• Consumer Behaviour towards Electronic Security solutions
• Study on changing consumer preference towards organized retailing and unorganized retailing
• Impact of promotional activities at mall on consumer’s behavior at shopping malls
• Study on factors influencing adaptability and usability of consumer electronics
• Future of consumer durables pertaining to Big Bazaar
• Influence of branding on consumer behavior
• Study on consumer electronics industry in India
• Consumer perception of M-commerce
• Study on consumer’s perception towards branded jewellery
• Importance of insurance to consumers
• Study on cross sales of sequentially ordered products in the consumer banking industry
• Feasibility study on consumer’s perception towards electronic moving messages – outdoor media advertising industry
• Consumer Behaviour in Buying Ball pens
• Study on consumer perception towards service quality of internet banking
• Consumer’s perception towards luxury car segment
• Impact of loyalty programs on consumer purchase behavior and loyalty
• Study on consumer perception of organized retailing in India
• Comparison between Samsung and other consumer durable brands
• Consumer satisfaction towards Nestle products
• Consumer’s buying behavior towards branded clothes in Delhi

Black Book Project Topic Ideas For Business Ethics

Here are Black Book Project Topic Ideas For Business Ethics:

• History and Teachings of Business Ethics
• Cross-cultural ethical issues of China and India
• Professional ethics of Indian managers and employees
• Corporate Wrongdoing – Corruption practices
• Role of top management in ethics
• Strategic planning of ethical culture in organizations
• Business deregulation policies and strategies
• International Business Strategies
• Benefits and disadvantages of public-private partnerships
• Functioning of business ethics in various departments of a business organization
• Human rights and labour practices
• Business of producing firearms ethical in the light of many civilian deaths
• Ethics of public-private partnerships
• Corporate social responsibility – way to cover exorbitant charges
• Are huge profits during recession justified?
• Targeted online advertising
• Collection of customer personal data by corporate

Black Book Project Topic Ideas For HR

Black Book Project Topic Ideas For HR:

• Employee Attitude towards the Organization
• Employee Motivation
• Recruitment and selection

Black Book Project Topic Ideas On Strategic Management

Black Book Project Topic Ideas On Strategic Management:

• Strategies used to build successful internet based customer services
• Report on BEST undertaking
• Six Sigma In Indian Industries
• Promotion strategies followed in insurance sector
• Organizational Study and marketing strategies of an organization
• Study of developing a communication strategy for an organization
• Study on strategies for optimizing the competency of middle level managers with reference to bank sector
• Analysis of the role of outdoor advertising and establishing strategies for managing space media
• ERP implementation strategies
• Supply Chain Management : International Market

Black Book Project Topic Ideas For Finance

Here are Black Book Project Topic Ideas For Banking, Insurance, Finance (BAF):

• Foreign Exchange and Risk Management
• Role of Financial Institutions in India
• Mutual Fund Schemes (Comparative Analysis)
• India Infoline: Derivatives
• Strategies on Derivative Trading
• Banking, Banking and Insurance, Retail banking, Investment Banking, Mobile Banking, Commercial Banking, Internet Banking, e-Banking, Retail Banking, Merchant Banking, Offshore Banking.
• Diversification Applications in Portfolio Management
• Product strategies of private life insurance companies
• Cybercrime in banking sector
• A Study on Financial Problems Faced by Start-Ups in India
• IPO in Indian market

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