Brands in the News

Assessment: Individual Reflection

As brand rnanagers of the future, you will often need to make immediate decisions for the short and long- term stability of your brand; it is imperative that any decisions you make are well informed and reliable There are a myriad of information sources which provide detailed insights, some of which are reputable and highly regarded, others which are dubious in terms of their accuracy and reliability.

It is important that you keep abreast of current news related to brands, their successes, failures and innovations in communicating with their desired target audiences, both within your immediate market as well as within the wider competitive environment.

This assessment is designed to with a number of outcomes in mind:

1. Create engagement with current brand news
2. Develop a database of brand examples relevant for use in final exams
3. Ability to synthesise and apply key soundbites from a range of different cornmercial and public broadcasting sources

Task You are required to identify brand focused printed news articles on a weekly basis. These however must come from reputable and reliable sources such as:

• Online or offline Broad sheet newspapers (FT, Guardian etc)
• Marketing focused publications (Campaign, Marketing Week etc).

The articles selected should not be older than 3 weeks.

Rationale for selection of appropriate articles: Each weekly submission must adhere to the following template.

• Week:
• Date:
• Name of brand:
• Publication source and date:
• Key single theme of the article as identified from the brand management curriculum:
• Minimum of 5 points of marketing interest identified in the article present. in short summary bullet points:
• A synthesis of key learning for brand managers connected to the brand management curriculum (no more than 500 words)
• How does this fink to other topics collected,
• Attach full copy of article to include publication name, date and article title. Do not Just provide a URL link or website address

Various Themes:

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