Force-field analysis is a development that provides a framework for looking at the various factors that influence a situation (mostly social situations).
To carry out a Force Field Analysis, follow these five steps.
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- Describe Your Plan or Proposal for Change
- Identify Forces/Reasons that are driving the Change
- Identify Forces that are against/resisting the change
- Assign Scores to each force (favouring as well as resisting), from, say, one (weak) to five (strong), as per the degree of influence.
- Analyze and Apply
MBA assignment question/case study on this topic:
You are the Strategy Head of an automotive company in India. You propose to modernize your factory by bringing in Automation & Robots into your manufacturing plant. Devise a ‘force field’ analysis by identifying atleast 4 drivers & 4 restrainers each & suggest ways & means to reduce the restrainers.
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