Marketing Mix (4P’s and 7P’s Explained)

Marketing mix includes the marketing tools that a firm uses to meet its marketing objectives in the target segment.

Management (MBA) question / Case studies on this topic

Question: Marketing Content – Facebook or LinkedIn posts / Blog post / Newsletter / Infographic using Canva.com/ MailChimp etc. (Content to be included in the report and as separate files) ( 400 words)
This part is the practical element of your assessment whereby you will need to create marketing content, this can be a Twitter, a LinkedIn, Facebook, Instagram post that you create. You can use Canva,dot com, MailChimp, Photoshop. Please create a blog post or a newsletter, infographics- the choice is yours and you need to include it within the report for 1 Month to 6 Months.

• Utilising the 7Ps Marketing Mix, analyse the marketing activities of the business and its relation to the customer. Focus on Green Marketing Mix
• Outline key competitive strategies- offensive/ defensive that could be employed by the business to support its marketing strategy
• Using Canva.com, MailChimp, Adobe in-design or Adobe Photoshop applications develop marketing content that can be used by the case business
• Consider the tone of voice, existing marketing content and competitor content
• Be strategic in the type of content created i.e. Facebook or LinkedIn image posts / Blog post / Newsletter / Infographic
• Make sure to attach the content into your report and as a supporting jpeg or pdf file.
• Make sure to use supporting market research and academic references.

Question: Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch?

Question: Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, ‘SMOODH’. With disruption inborn in the brand’s philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.

Q) Nannytracker.com is the new kid on the block; a new mobile-app based service which helps you keep a tab on your children and their nanny while you’re out of the house. The Nannytracker, a new service for working parents, allows them the facility of home care viewing on their smartphones. The subscriber can view real-time video through a smartphone that is capable of showing video clips of footage of the home’s interior space. The app gives the user a comprehensive view of what their kids are up to while they are away.
Besides the clandestine video clips of the home, that get captured periodically through a hidden camera and are posted to the parents, the smartphone app can be installed at both the parents and nanny’s end, and can work as a vital communication tool between them. The app provides easy messaging between parents, nannies, or any other caretaker, all within the account. Hence, any important information such as medication dosages, nappy changing frequency, food and play instructions don’t get missed out.
The app also allows the Nanny to click pictures of the baby and post them so that they remain in one location/ account. The Daily News Feed provides an overview of their activities, as well as all the data that was tracked, messages that were exchanged, and photos that were shared.
The service is being targeted to working women living in urban metro cities such as Delhi and Mumbai; many of whom have domestic helpers to take care of their children during working hours.
Although the service intends to provide parents with peace of mind, it could work equally well for pet owners.
The app is compatible both the iOS and android platforms. Priced at Rs. 999 on Playstore and App store, as one-time download charges, each member of the caretaker team needs to download the app by paying the installation charge. The charge includes installation of the camera, all app-related services and unlimited data storage.
As if this is not enough, the app also allows you to add another child to the same account. And this one’s completely free of charge. You will receive separate notification for both the kids; however, you have to ensure that they are in the same location.
Now this is what you call women’s empowerment!!

a. Discuss and evaluate the marketing mix for Nannytracker.com
b. What is the core service being offered by Nannytracker.com? Compare the facilitating and enhancing supplementary services being offered by Nannytracker.com

Q) “With marketers transitioning from mass communication to highly customized and personalized communication targeted at the individual, the limelight clearly being on direct marketing, and digital marketing, the traditional marketing communication tools such as advertising, sales promotion, publicity, personal selling – may be dying a natural death. The Marketing Communication Mix is all set for a metamorphosis”
Discuss this statement. Justify your answers with appropriate reasoning.

Q) Mr. Hari has joined as a marketing head in a startup that deals with online sale of Groceries. The online store is named as www.baniyakidukaan.com. The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The company faces tough competition from various online stores. The company’s major focus is to make the items available at lowest possible price. You have been asked to prepare the 7P’s of marketing mix for the online store.

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