NMIMS [MBA Case Study] External environmental variables in Business (Marketing_Management)
Question
Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets.
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To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer.
Answer:
There are several factors that affect the macro environment, and these include economic, sociocultural, political, legal, technical, and environmental considerations. Economic factors include supply and demand, exchange and interest rates, taxes, and government spending.
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