Mintzberg’s 5 Ps of Strategy

Mintzberg Five Ps For Strategy (1987)

Strategy as a Plan – consciously intended course of action, a guideline (or set of guidelines) to deal with a situation.

Strategy as a Ploy – specific maneuver intended to outcompete the competitor.

Strategy as a Pattern- defining strategy as a plan is not sufficient; we also need a definition that encompasses the resulting behaviour; strategy is a pattern, a pattern in a stream of actions

Strategy as a Position – a means of locating an organization in its environment, a “match” between the internal and the external context, a product-market domain..

Strategy as a Perspective – the organization’s personality, how it sees the world; some organizations create new technologies and exploit new markets; others perceive the world as set and stable, and so sit back in established markets and build protective shells around themselves; organizations that favour sheer productive efficiency (McDonald’s) build a whole ideology around that.

studymumbai

StudyMumbai.com is an educational resource for students, parents, and teachers, with special focus on Mumbai. Our staff includes educators with several years of experience. Our mission is to simplify learning and to provide free education. Read more about us.