Innovative online business (E-business) models

The internet has enabled some new online Business Models to emerge. We have also taken a look at Osterwalder and Pigneur’s (2010) business model canvas.

Academic Projects / Assignment on E-Business

You are required to apply the business model canvas to 3 innovative online businesses.

You are required to identify 3 online businesses that you feel are particularly innovative (so not well established companies like Tesco online, Amazon, Alibaba, Uber, Airbnb etc.) and write a report applying the 9 aspects of the business canvas to the 3 companies. The three examples you identify should not all be from the same country. They should also be from organisations that are of a different size (i.e. not all from 3 large organisations or 3 small organisations).

The assignment assesses your ability to be articulate, informed and to apply the business model canvas to three real businesses demonstrating an awareness and understanding of the range of issues and factors involved. The business report will be assessed on the basis of:

• Clear and logical discussion of the application of the Business Model Canvas to 3 businesses. It must include all 9 aspects of the canvas but most importantly the Core Value Proposition, the Sources and Methods of Revenue Generation and the Costs of Revenue Generation stating any assumptions that you make.
• Understanding of business model concepts
• Identification and use of three appropriate innovative online businesses that are from different countries and sizes of organisations
• Evidence of wider reading/research to substantiate the discussion ▪ Justification for statements made (e.g. logical reasoning rather than unsupported statements)
• Critical appraisal rather than pure description
• Suitability of the three businesses proposed
• Clear title, summary, contents and conclusion
• Clear citation and referencing (sources – relevance, range, citation accuracy). You must use at least SOME academic sources – they should not all be from company websites as these are biased.
• Professional standards of presentation

Appendices may be used if appropriate – these should be clearly titled and correctly numbered (these do not form part of the 3000 words).

The businesses need to be innovative and therefore NOT from the ones that are widely known about and have been around for many years like Alibaba, Amazon, Google, Yahoo etc. You will be marked down if you use well known traditional online Businesses that are not particularly innovative. Remember do NOT cut and paste from the Internet – this is PLAGIARISM!! You must use your OWN WORDS.

Marking Scheme:

• 3 appropriate innovative business examples presented: Poor or ‘standard’ business examples used
• Demonstrates clear understanding of the Business Canvas: Demonstrates little understanding of the Business Canvas
• Identification of Core Value Proposition and the Sources and Methods of Revenue Generation: Unclear identification of Core Value Proposition and the Sources and Methods of Revenue Generation
• Presents ‘new’ material from a range of appropriate sources: Merely re-presents lecture notes and from the organisation’s website

studymumbai

StudyMumbai.com is an educational resource for students, parents, and teachers, with special focus on Mumbai. Our staff includes educators with several years of experience. Our mission is to simplify learning and to provide free education. Read more about us.