Practical considerations in Marketing campaigns

Practical considerations in any advertising campaign.

What are various advertising methods that are going to be used – Print advertising, broadcast advertising (TV/Video), Digital marketing.

Where will the advertisements appear? Which newspapers, magazines, radio and television channels.

Need well defined goals (what would success mean) and strategies in place for the various methods (target audience, demographics, geographical targets). It’s important to think how to measure success of the marketing campaigns. Giordano needs to think of KPIs and metrics for analyzing and determining the impact of their marketing campaigns (Laura Lake, 2019).

Need to develop eye-catching and captivating content for the various medium. Should keep the target audience in mind and should be relevant to them.

For the digital medium, the advertising content needs to have CTAs (Calls to Action) – what should the readers and viewers do after reading/viewing the advertisement (Kyle Martins, 2018).

References

Kyle Martins (2018) 3 Reasons a Call to Action is Important. [Online]. [Accessed 22 November 2020]. Available at https://www.vizion.com/blog/3-reasons-call-action-important/

Laura Lake (2019) Key Performance Indicators (KPIs) and Why They’re Important. [Online]. [Accessed 22 November 2020]. Available at https://www.thebalancesmb.com/what-are-key-performance-indicators-2296142

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