Retail Industry in India: Analysis, Research, Notes

Retail industry in India. Understand the retail business: Find research data, analysis, links to Industry Case Studies, projects, and more.

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. It refers to the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.

Indian Retail Industry

Indian kirana retailers must realize this is the start of a wave that will significantly eradicate retailers from the market’s landscape except for few outlets that the big players cannot replace owing to the last mile problem.

Indian kirana retailers must realize that they cannot compete against big data, tech and excel-sheet number crunching financial analysts that can find profitability in newer and efficient ways of doing business.

Families dependent on Indian Kirana retailers should understand that it’s time to focus on giving their children opportunities for action that help them get higher order skills. They will be ill-advised to think that they can man their parent’s outlets and survive.

It’s the matsya dynamic at play; big fish will eat small fish. Something that Chanakya had sensed thousands of centuries ago, but which many Indians are unable to understand today.

Digital Transformation in Asian Retail Business: Industry Case Studies

Note: SKU refers to Stock keeping unit.

Retail Industry in India: Overview, Market Size, and more.

Asia

The Asia Digital Retail Technology Revolution
https://www.thedigitaltransformationpeople.com/channels/customer-engagement/the-asia-digital-retail-technology-revolution

Digital transformation of retail industry in Asia Pacific to redefine customer experiences and improve revenue
https://news.microsoft.com/apac/2019/01/09/digital-transformation-of-retail-industry-in-asia-pacific-to-redefine-customer-experiences-and-improve-revenue/

Deloitte Report- Disruptions in Retail through Digital Transformation
https://www2.deloitte.com/content/dam/Deloitte/in/Documents/CIP/in-cip-disruptions-in-retail-noexp.pdf

Asian retailers nominate their digital transformation priorities
https://insideretail.asia/2018/07/02/asian-retailers-nominate-their-digital-transformation-priorities/

McKinsey Report-Reshaping retail: Why technology is transforming the industry and how to win in the new consumer driven world
https://www.mckinsey.com/industries/retail/our-insights/reshaping-retail

Asia leading the way in digitization of retail market over Europe and the US, with China, Korea, and India at the forefront
https://www.bain.com/about/media-center/press-releases/2018/ap-future-of-retail/

Digital transformation driving demand for Asia’s IT vendors
https://insideretail.asia/2020/04/24/digital-transformation-driving-demand-for-asias-it-vendors/

Asian retailers nominate their digital transformation priorities
https://insideretail.asia/2018/07/02/asian-retailers-nominate-their-digital-transformation-priorities/

The Future of Retail in Asia-Pacific: Digital Leaders, Fast Modernizers and More
https://www.bain.com/insights/the-future-of-retail-in-asia-pacific-snap-chart/

DEEP THOMAS: EMBEDDING DATA-DRIVEN CULTURE ACROSS BUSINESS WITH CUTTING EDGE INNOVATION
https://www.analyticsinsight.net/deep-thomas-embedding-data-driven-culture-across-business-cutting-edge-innovation/

Corporate Stalwart — 12 / Deep Into Data Dynamics
https://corporatecitizen.in/v5-Issue12/cover-story-corporate-stalwart-12-deep-into-data-dynamics.html

India

Flipkart Data Platform — India’s largest eCommerce Big Data Platform
https://tech.flipkart.com/overview-of-flipkart-data-platform-20c6d3e9a196?gi=53992ea654e4

Top 20 E-retailers
https://www.indianretailer.com/magazine/2012/august/Top-20-E-retailers.m58-1-1/

5 popular online marketplaces in India, other than eBay, Flipkart etc.
https://indianonlineseller.com/2014/12/5-popular-online-marketplaces-in-india-other-than-ebay-flipkart-etc/

Pepperfry: Online site for lifestyle products across categories. Currently the site showcases thousands of products.

Bestylish: India’s online shoe retailer with the widest range of international, high street and popular footwear brands. The site showcases over 4600 SKUs across 130 brands.

Zivame: Online lingerie retailer that features over hundreds of lingerie styles to choose from. 

HealthKart: Focused on consumer healthcare products. It carries thousands of fitness, health and personal care products on its website. 

Croma: India’s leading large format electronics retailer is also the first omni-channel electronics retailer uniting the 3 customer touch-points: a Croma store, the online electronics shop and a fully functional mobile app.

Trent limited: Trent Ltd is an India-based retail operations company that owns and manages a number of retail chains in India. The Company runs lifestyle chain Westside, a chain of lifestyle retail stores; Star Bazaar, a hypermarket chain; Landmark, a books and music chain; and Fashion Yatra, a complete family fashion store.

Aditya Birla Fashion & Retail is part of of Aditya Birla Group and comprises ABNL’s Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL). Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.

IBM to Help Aditya Birla Fashion & Retail Limited drive growth and improve efficiency through automation
https://www.digitalcreed.in/ibm-help-aditya-birla-fashion-retail-limited-drive-growth-improve-efficiency-automation/

Analytics at Lightspeed with Google BigQuery
https://cldcvr.com/news-and-media/case-studies/analytics-at-lightspeed-with-google-bigquery/

Democratized Data and an Expanded Teradata Data Warehouse Are Developing New Business Insights for Aditya Birla Financial Services Group
https://www.teradata.com.tr/Press-Releases/2016/Democratized-Data-and-an-Expanded-Teradata-Da

Avenue Supermarts Ltd (DMart): Popular supermarket chain in India that aims to offer customers a wide range of basic home and personal products under one roof. Each DMart store stocks home utility products – including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and more.

Future Retail limited serves millions of customers in hundreds of cities in India through digital platforms and its stores.

Reliance retail limited: India’s largest retailer by reach, scale, revenue, profitability, and India’s biggest retail company. It offers products and services across five key consumption baskets: Fashion and Lifestyle, Consumer Electronics, Grocery, Petro Retail and Connectivity.

Bag it today is an exclusive, invitation-only online retail destination.

Inkfruit: Online brand of lifestyle products across apparel, footwear, accessories and home décor. It offers about 10000 SKUs, adding about 500 – 1000 SKUs to the product mix every month.

Questions and Answers on Retail Marketing

Question: What factors are required to be considered while locating a retail outlet for a company marketing Vegetable, fruits and milk products in Delhi NCR region?

Question: As a Stores Operation manager of a retail outlet, what all activities will be supervised by him, take an example of retail out let to explain your answer?

Question: Customer service is the key to successful operation of retailing, discuss what all need to be considered to offer excellent customer service?

Question: Pricing of products is important consideration the retail customer is always looking for, how retailers fix prices. Discuss the pricing methods for products like consumer durables?