The “mobile app vs mobile website” issue will remain topical for business owners. While considering if it’s better to choose a mobile website or an app for your project, you may refer to the following table where we have summarized the benefits and limitations of both approaches.
Mobile Website:
Pros: Compatibility, Broader Reach, Support and Maintenance
Cons: Convenience, User Experience, Offline Access
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Mobile apps:
Pros: Convenience, Personalization, Working Offline
Cons: Compatibility, Support and Maintenance
App is winning against web, attracts more Digital Media Time
So finally, in the war between Apps and the Web for more Media Time, the app seems to be winning. Those who have never tried using an app (there are many who’re not sure how to access them), its time to check them out.
If you still think that more people surf the internet using desktop/tablets than smartphones, you need to take a reality check. Smartphone is now the preferred gadget to surf the Internet.
As per comscore, almost half of all digital media time spent online in the United States is now on smartphone apps, with desktop and tablets accounting for 32% and 11%, respectively.
If you want to know what’s happening around the world, you’re more likely to reach out for the smartphone and use one of the several social apps installed on your phone. Unless you’re already sitting on the desktop, you’re not going to use it to check mails, book tickets, listen to music, get directions to a destination, etc.
But haven’t smartphone sales been stagnant for some time now?
While that’s true, the same cannot be said of apps (as per the data collected). Both the App Store and Google Play continue to grow. Users high engagement with smartphone apps is more confirmation that the apps economy, despite their issues, looks robust.
So while desktop and tablets will continue to get used, its important to plan your digital strategies considering the big influence that smartphone apps will continue to have.
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