TY. BMM Advertising Design Project: Things to do

Here are the things (branding and promotional materials) that you will have to submit as part of your TY. BMM Ad Design project.

1. Logo unit (logotype+/ trade symbol+ tagline)
2. Logo design booklet
3. Stationary (Visiting card, Letterhead, envelope, Docket)
4. Merchandise (utility freebies such as Mug / Pen stand / Keychain /T shirt/ umbrella/ book mark/ calendar etc) – any one
5. Press ads (series of 3 newspaper ads) synergy maintained
6. Print ads (2 Magazine ads); regional is also okay
7. Outdoor (hoardings etc) 1 only
8. Ambient/Transit/Innovative (any one)
9. Point of sale (danglers/standee/show card/tent card /strut card/ Baloon / Kiosk) – any one
   
   
10. Ad Campaign
11. Poster
12. Transit ads
13. Public displays
14. In store displays
15. Danglers
16. Ambient ads
17. Layout of ambient ad ( brief, solution and result)
18. Promotional ideas
19. Packaging
20. Newspaper ads
21. Standies
    
    
22. TVC storyboard (12-15 key frames with description/OSD/SFX/VFX/voice over & transitions) – you can submit drawn or digital
23. Web/internet ads (pop up/web banner /scroll etc).

For the Web ads:

• Website ad Sizes (Pixels) – 728×90, 468×60, 160×600, 336×280, 120×600, 234×60, 180×150, 125×125
• You can provide YouTube screenshot and put in ads.
• Web banners, you may use third party websites where banners and ads can be placed
• The ads can be part of Emailers
• Website / Micro site for the product
• Facebook page
• Emailer

Here are some videos to give you an idea.

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