What is Visual Merchandising? Objectives, Analysis, Strategies

Visual merchandising is about presenting a product to grab the customer’s attention. It encompasses:

• Specific promotional displays that introduce a new product or talks about a specific brand
• Way in which a product is placed on the shelves Visual Merchandising Strategies involve creating effective visual marketing displays to maximize the impact of retail floor space.

Visual Merchandising Strategies involve creating effective visual marketing displays to maximize the impact of retail floor space.

Impact on consumer:

• Display elements, such as mannequins, colour, lighting and props can trigger responses in consumers which finally affect purchase intentions
• Factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience.
• While color psychology is not a perfect science, colors do influence customer perception of products and brands.
• Impulse shopping is largely driven by visual influencers

Academic Projects, Assignments on Visual Merchandising

Q, Based on Research Portfolio Assignment: Conduct a visual merchandising analysis on a fashion or luxury store anywhere in London. This can be the same store as your portfolio assignment although it is strongly suggested that you visit another (different) company/brand. Answer this question in your presentation: How do these visual merchandising strategies affect the psychology of the consumer?

studymumbai

StudyMumbai.com is an educational resource for students, parents, and teachers, with special focus on Mumbai. Our staff includes educators with several years of experience. Our mission is to simplify learning and to provide free education. Read more about us.